Logo development is a thoughtful iterative process that develops colors and iconography based on the needs of the individual product.

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Digital Acorn evoked a steel cut stamp, designed to be an embossed part of printed materials.
Youth Media targeted tween-age girls. The pastel color palate & whimsical font reflected a youthful audience.
The Quiz Your Friends logo suggests a slick, fast, smart female audience. Used on site & marketing materials.
The logo for DaLime suggests a rich Caribbean island feel designed for this salsa club.